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The West Bengal Advertisement Tax Act, 1976

West Bengal · state statute
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GOVERNMENT OF WEST BENGAL 
LEGISLATIVE DEPARTMENT 
West Bengal Act XVI of 1976 
THE WEST BENGAL ADVERTISEMENT TAX 
ACT, 1976. 
[Passed by the West Bengal Legislature.] 
[Assent of the Governor was first published in the Calcutta 
Gazette, Extraordinary, of the 1st April, 1976.] 
[1st April, 1976.] 
An Act to provide for the levy of a tax on advertisement exhibited by 
cinematograph. 
WHEREAS it is expedient to provide for the levy of a tax on advertise-
ment exhibited by cinematograph and for matters connected therewith or 
incidental thereto; 
It is hereby enacted in the Twenty-seventh Year of the Republic of 
India, by the Legislature of West Bengal, as follows:- 
1. (1) This Act may be called the West Bengal Advertisement Tax Short title 
Act, 1976. 	 and 
commence- 
ment. 
(2) It shall come into force on such date as the State Government 
may, by notification in the Official Gazette, appoint. 
2. In this Act, unless the context otherwise requires,β€” 	 Definitions. 
(a) "business" means so much of the business of a proprietor 
as relates to exhibition of advertisements at a place of public 
exhibition; 
(b) "cinematograph" includes any apparatus for the 
representation of moving pictures or series of pictures 
including slides; 
(c) "film" means a cinematograph film containing an 
advertisement; 
(d) "place" includes a house, building, tent, enclosure, open 
space and any description of transport, whether by land, 
water or air; 
(e) "prescribed" means prescribed by rules made under this 
Act; 
83 
The West Bengal Advertisement Tax Act, 1976. 
[West Ben. Act 
(Section 3.) 
(0 "proprietor" in relation to a place includes any person 
responsible for, or for the time being in charge of, the 
management thereof; 
(g) "public exhibition" means an exhibition to which persons 
are admitted on payment; and 
(h) "slide" means a slide containing an advertisement. 
Tax on 
advertise-
ment. 
3. (1) For public exhibition of an advertisement at any place by 
cinematograph there shall be levied and collected an advertisement tax 
at the following rates, namely:β€” 
(i) when there is agreement that the advertisement is to be 
exhibited for a period of not less than seven days, at such 
rate not exceeding twenty-five per cent. of the amount 
received or to be received by the proprietor as the price for 
showing the advertisement, as may be fixed by the State 
Government by notification in the Official Gazette; 
(ii) in other cases,β€” 
(a) in areas situated within the limits of the Calcutta 
Metropolitan Area as defined in the Taxes on Entry of West Ben. 
Goods into Calcutta Metropolitan Area Act, 1972, at Act V of 
the rate of one , rupee per day per film, and thirty paise 1972. 
per day per slide, 
(b) in other areas, at the rate of one-half of the rates specified 
in clause (a): 
Provided thatβ€” 
(i) where the length of a film exceeds thirty metres, 
the advertisement tax shall be at double the rate 
provided for in clause (a) or clause (b), as the case 
may be; 
(ii) no advertisement tax shall be payable for public 
exhibition of trailers or slides of feature films 
which are exhibited for advance publicity; 
(iii) no advertisement tax shall be payable on any slide 
or film exhibited for or on behalf of the Central 
or State Government or any local or statutory 
authority; 
(iv) the State Government may, subject to such 
terms and conditions as may be specified, by 
order, exempt any advertisement exhibited on 
behalf of a charitable or philanthropic organisa-
tion, from the liability to pay advertisement tax. 
84 
The West Bengal Advertisement Tax Act, 1976. 
XVI of 1976.] 
(Sections 4, 5.) 
(2) The tax shall be levied upon, and collected from, the proprietor, 
but, subject to any agreement to the contrary, the amount paid by the 
proprietor may be recovered by him from the person for or on whose 
behalf the advertisement was exhibited. 
(3) In computing the advertisement tax leviable under sub-
section (1), the amount shall wherever necessary, be rounded off to 
the nearest paise, fractions of half a paise and over, being counted as 
one. 
4. (1) Every proprietor shall submit to the State Government 
within such time, in such form and with such particulars, as may be 
prescribed, a return showing the amount of advertisement tax payable 
by him. 
(2) Where a proprietor fails to submit a return within the prescribed 
time, or submits a return which is incomplete or inaccurate, the State 
Government or any officer authorised by the State Government in this 
behalf, shall assess the amount of advertisement tax leviable against 
such proprietor: 
Provided that before such assessment is made the proprietor shall be 
given an opportunity of being heard: 
Provided further that a proprietor, being aggrieved by an order of 
assessment, may file an appeal against the order to such officer as the 
State Government may authorise and the order passed by such officer 
shall be final. 
Payment of 
advertise-
ment tax. 
(3) The time within which and the manner in accordance with 
which, the appeal may be filed shall be such, as may be prescribed. 
5. (1) A proprietor shallβ€” 	 Proprietor to 
keep books (a) keep books, records and accounts in relation to his business of account, 
in such form, for such period and in such manner as the etc.  
State Government may prescribe; 
(b) permit any officer to inspect and take copies of or extracts 
from any books, records, accounts or other documents in 
his possession or power which relate or appear to relate to 
the business. 
(2) The State Government may require the proprietor to give such 
information relating to his business as the State Government may 
think necessary and in particular, to produce at a specified time and 
place books, records, accounts or other documents relating to the 
business. 
85 
The West Bengal Advertisement Tax Act, 1976. 
[West Ben. Act 
(Sections 6-10.) 
Punishment 
for non-
compliance. 
Compound-
ing of 
offences. 
Power to 
enter any 
place for 
purposes of 
this Act. 
Recovery of 
advertise-
ment tax. 
6. (1) A proprietor who fails to comply with any of the provisions 
of section 4 or section 5 shall, on conviction, be punishable with 
imprisonment which may extend to three months or with fine which may 
extend to five hundred rupees or with both. 
(2) Any person who contravenes any provision of this Act or any 
rule made thereunder for which no penalty has been provided for elsewhere 
shall, on conviction, be punishable with imprisonment which may extend 
to three months or with fine which may extend to five hundred rupees 
or with both. 
7. Any officer authorised by the State Government in this behalf 
may recover from any person who has committed or has reasonably 
been suspected of having committed an offence against this Act or 
the rules made thereunder, by way of composition of such offence,β€” 
(a) where the offence consists of the failure to pay, or the 
evasion of, any advertisement tax payable under this Act, 
in addition to the tax so payable a sum of money not 
exceeding five hundred rupees or double the amount of the 
tax payable, whichever is greater, and 
(b) in other cases, a sum of money not exceeding five hundred 
rupees. 
8. (1) Any officer authorised by the State Government in this 
behalf may enter any place where any advertisement is being exhibited 
with a view to seeing whether the provisions of this Act or the rules made 
thereunder are being complied with. 
(2) The proprietor of every such place shall give every reasonable 
assistance to the inspecting officer in the performance of his duties under 
sub-section (1). 
(3) If any person prevents or obstructs the entry of the inspecting 
officer, he shall, in addition to any other punishment to which he is liable 
under any law for the time being in force, on conviction be punishable 
with a fine which may extend to five hundred rupees. 
9. Any sum due on account of the advertisement tax shall in addition 
to any other mode of recovery be also recoverable as an arrear of land 
revenue under the provisions of the Bengal Public Demands Recovery Be n. Act III 
Act, 1913. 	
of 1913. 
Delegation 	 10. Any of the powers and duties conferred or imposed upon the 
thf  eP  SΒ°  twa ter  s by State Government by this Act may be exercised or performed, subject 
Government. to such conditions as the State Government may prescribe, by an officer 
authorised by the State Government by general or special order. 
86 
The West Bengal Advertisement Tax Act, 1976. 
 
XVI of 1976.] 
   
(Sections 11, 12.) 
11. (1) No prosecution, suit or other proceeding shall, without the 
sanction of the State Government, lie against any officer or servant of 
the State Government for any act done or purporting to be done under 
this Act. 
(2) No prosecution, suit or other proceeding shall lie aginst any such 
officer or servant for anything in good faith done or intended to be done 
under this Act. 
12. (1) The State Government may, by notification in the Official Gazette, make rules for carrying out the purposes of this Act. 
(2) Without prejudice to the generality of the foregoing provisions 
such rules may provide for all or any of the purposes which may be, 
or are required to be, prescribed. 
Bar of 
certain 
proceedings. 
Power to 
make rules. 
    
87 

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